‘Advertise on this Site’ links in Google Adsense Units About to be Phased Out
It seems that Google is trying to renovate the overall look and workings of their Adsense ad units. It wasn’t too long since the time they reduced the clickable zones of the Adsense units. When I logged in to my account just recently, I also found out that the data for Google Adsense Search which are older than a year have been removed. One would wonder what other changes are in store for us in the near future. Well it won’t take us long to wait because another change is on the way. Apparently, Google has started the phase out for on-site advertisement or the link saying “Advertise on This Site” on ad units such as this in the Digital Point forum:
Basically, when you click on the “Advertise on this Site” link, you get redirected to Google Adwords and the ads you buy will be targeting the site in question. Google is slowly phasing out this feature due to its poor performance. There are many publishers who opt not to use show or use the feature anyhow. However, to those who’ve been benefiting from its presence, I reckon it’ll be just a BIT of a hassle — nothing really big to worry about. Even without the presence of this feature, advertisers could target a particular web site, so it’s no biggie — that is if all your advertisers know how to target web sites even without it. They’ll learn soon enough though, if they currently don’t. Or you can take advantage of the situation and solicit paid links directly so you can keep 100% of the revenues. You could also launch a tutorial for it if you’re that loyal to Google.
In the end, this is just one of Google’s many future plans for Adsense. We can only know if it affects anyone when it’s completely phased out. Watch out for follow-up reports soon enough.