Pokye

Smart-pricing is a term commonly encountered in web master forums where publishers of CPC ads like Adsense and Bidvertiser engage into discussions about various aspects of advertisements. You know you’re smart-priced when you’re receiving a few cents for hundreds of clicks at one time. You’re also smart priced when the click through rate or CTR remains the same but your income drops a huge 50 to 60% from the usual. There have been many conjectures on why such a phenomenon happens, but in truth, many factors come into play when talking about being smart-priced.These factors include the bid of the advertiser, the relevancy of the advertisement to your web site’s content, whether the advertisement campaign of the advertiser is ending or only on the onset, and various other factors. Most usually, being smart-priced means someone clicks on an ad in your web site and it isn’t directly related to your content. It’s only common to experience such every now and then. That doesn’t mean you will be smart-priced forever, however. If you experience the symptoms of smart-pricing detailed above, you might want to think twice before you completely remove your advertisements. Let it sit for a while, develop your content and see how it goes — it’ll pass sooner or later.

When you develop your web site’s content and visitors who are truly interested in an advertisement click on them, the possibility of a conversion is higher. Advertisers pay more for quality clicks than random ones. So in the end, it all ends up on your method of developing the web site. Focus on creating optimized but compelling content so your web site commands relevant ads and visitors are more inclined to stay and read your content, all the while clicking a few ads in the process.