Colors Are Important!
When it comes to making money with ads, a person has to very creative and needs to pay attention to small details that can mean the difference between a visitor clicking on an ad or a visitor never seeing the ad. Just having traffic alone, after all, will not make money. You can have a blog that brings in a thousand people a day, but without a good percentage of that traffic clicking your ads, you will never see any income.This may seem like it is overly simple or obvious, but a very important principle to keep is to ensure that the ad is visible. This doesn’t just mean that the ad is placed in a good spot on the site, something which is also very important. For the purpose of this post, visible means what color an ad is.
Its easy to overlook this feature. After all, once you have a good site and an ad placed in an opportunistic spot, its only a matter of time before people notice it and start clicking…right? Wrong. Most people who visit blogs are not looking to use ads or click on anything. You need to have an ad that is seen by everyone at first glance.
The best way to do this is to mix and match colors until the ads work. Google allows users to modify their color schemes on ads and you should take advantage of this as much as possible. Don’t opt for a blending ad with a black background. It is likely much of your traffic will overlook ads that are hidden in the darkness of the color scheme. A bright color, such as white or light yellow, will be seen much easier.
Overall, the best thing to do is to get a friend or group of friends and have them look over the site. See if they notice the ad and listen to their feedback. You can even ask me to do it for you. Just make sure that it gets done. The last thing you want is an ad that people want to click but can’t find.